What We Do

FREXH is the Spirit, Wine & beverage guru, specialising in strategic distribution placement and brand development in Asia Pacific.

As the mastermind behind brand integration and as the leader in successfully managing international brands, our advantage is our knowledge and resources across Asia Pacific. Our detailed strategic approach is supported with a global vision, local expertise and understanding of the business of branding in this market.

FREXH’s portfolio has rapidly grown to comprise of many international brands, which the team have successfully launched and distributed through key markets such as China, Taiwan, Thailand, Indonesia, Singapore, South Korea, Philippines, Malaysia, Hong Kong, Macau, India, Australia, New Zealand and Vietnam.

The Vision

Inspiration: to encourage the people on our team to be original and use their voice. To present our wide network of clients with carefully edited trends and themes in a unique environment.

Passion: to be mentors on what we live and love: fashion, luxury, Wine, food, art and design innovation. We believe in our vision. We keep it in our minds and store it in our hearts.

Culture: to inspire through our brands and be inspired by them.